Take note that there are other brands of Japanese mayonnaise, which are also sold in a plastic squeeze bottle with a fine tip. ![]() If you live outside of the US, you can find it at Daiso (if there’s one near you). Some well-stocked mainstream grocery stores such as Costco, Walmart, and Target might carry it too. You can find Japanese mayo especially the Kewpie brand at most Japanese or Asian grocery stores or online. While distilled vinegar is used in American brands, Kewpie incorporates rice vinegar and apple cider vinegar to lend a more sweeter and subdued tang.Īs the flavor is more rounded and packed with umami, it’s no wonder Kewpie mayo is the must-have ingredient in many iconic Japanese dishes! Okonomiyaki with generous drizzles of Japanese may Where to Buy Japanese Mayo Japanese mayo uses only egg yolks to create a deeper yellow color and a custard-like texture that is smooth and luxurious, as opposed to regular American mayonnaise that uses whole eggs. The texture is also thicker and creamier than regular mayo. The first thing you’ll notice is that Japanese mayo has a more prominent eggy taste, with a hint of fruity sweetness. So what is Japanese mayo all about? Why is Kewpie mayo so popular? How does it taste differently? What is the Difference Between Japanese Mayo and Regular Mayo? Many JOC readers told me they were never into American mayo, but they would only use Kewpie mayo as they are enamored by its slightly tangy, creamy, light yet umami flavor. In fact, when I was growing up, there were limited choices of dressings so we used to eat our salad with a dollop of Kewpie mayo (oh, the good old days!). The Japanese are certainly obsessed with this condiment as we use it on our sandwiches, savory pancakes, rice bowls, sushi, salad dressings, and even on pizza. Everyone recognizes it for its signature squeeze plastic bottle with a Kewpie doll logo and a red cap. Today, Kewpie mayo has become synonymous with Japanese mayonnaise. It was invented in 1924 by Toichiro Nakashima who first discovered mayonnaise on his visit to the US and decided to introduce his own mayonnaise so good that all Japanese people would enjoy it. When most people mention Japanese mayonnaise, they are referring to the most popular brand known as Kewpie Mayo. What is Japanese Mayonnaise (Kewpie Mayo)?
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